How Lazy Oaf made £4.2K in net profit through ProtectMyOrder over Christmas

Lazy Oaf was founded by Gemma Shiel from a North London Garage in 2001. It is a design-led lifestyle brand with a history of doing things their own way. They use ProtectMyOrder to generate £30-£40K in net profit per year

How Goodwin Smith generated £3.7K in extra net profit through ProtectMyOrder over Christmas

Goodwin Smith is a footwear brand owned by a father and son duo. Tim’s dad has been in footwear for over 30 years and Tim joined him about 12 years ago. The focus was to go online and build up a brand through social media. They started two brands Goodwin Smith (a premium brand) and Redfoot shoes (a value proposition brand). ProtectMyOrder is used by both brands

The £1m comeback

About a year ago, we had to shut down our first product - Mule. Once we shut it down, we were loosing hope. We didn’t know if we could find a way out. The following 8 months were brutal. Without clear direction, we thought it might be time to hang up the gloves. However, we decided we had a duty to make this work

Which delivery protection provider should I use?

So you have decided you want to start offering delivery protection at checkout and generate more profit - congrats! Let's explore different options to help you make an informed decision on how to implement delivery protection

How do consumers react to delivery protection?

The UK is now the worlds worst affected market for parcel theft. 19 million parcels went missing from porches and other “safe places” across the country in 2022. As a result 1 in 3 UK residents are worried about deliveries getting stolen or going missing. Enter the concept of delivery protection. How do consumers perceive this? Is it viewed as a prudent safeguard or an unnecessary add-on? Does it enhance trust or is it met with skepticism?

Mastering the ecommerce upsell

Upselling isn't just a sales tactic; it's the art of persuasively whispering "you know you want it" to customers. In the spirit of inquiry (and perhaps a bit of retail voyeurism), we analysed over 50 merchants websites during BFCM to explore their various upselling strategies, their effectiveness, and delve into their pros and cons.