51%

of their customers purchase ProtectMyOrder

£4.2K

generated in net profit through ProtectMyOrder over Christmas (on track to generate ~£30-40K per year)

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The history

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Lazy Oaf was founded by Gemma Shiel from a North London Garage in 2001. It is a design-led lifestyle brand with a history of doing things their own way. What started with hand-printed T-shirts sold from a stall in East London has now become an established independent brand, celebrating creativity, collaboration and community

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The problem

• Business profitability: The Lazy Oaf team are trying to make the business more efficient and profitability is a key area they are trying to improve
• Trust: They wanted both UK and international customers to feel more secure when buying products from their website

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The solution

Lazy Oaf decided they wanted to start upselling delivery protection to their customers at checkout

How it works

• For a small additional fee consumers can opt in to ProtectMyOrder. The protection promises a premium level of customer service with faster resolutions if a customer has a delivery issue
• They still resolve all delivery claims themselves
• They keep 91% of the delivery protection revenue

Simple setup process:

• They installed the Shopify app and ProtectMyOrder setup the widget on a draft theme
• The widget was then pushed out to the live theme and they quickly started getting tangible results.
• Setup was complete within a few hours

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Here is what the widget looks like in their cart: 

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The results

• £4.2K in net profit over the Christmas shopping period (to put that into perspective, this is equivalent to £42K in product revenue)
• Lazy Oaf is on track to generate £30K - £40K per year in net profit through the app
• 51% of their customers purchase ProtectMyOrder, signalling a huge vote of confidence in the value of this added service
• Helped UK and especially international customers feel more secure when ordering
• No increase in the number of delivery issues/claims made by consumers
• No customers trying to game compensation through opting in to ProtectMyOrder
• No customer complaints

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